At Smart Output, we help companies deliver better user experiences to their customers. We improve technical documentation authoring and publishing processes using MadCap Flare. We develop solutions for our clients that are simple, sustainable, and scalable. We filter everything we do through our guiding principles:

  • We help our clients create business value by helping them deliver world-class user help and documentation
  • We provide the training and expertise necessary to allow our clients to become self-sufficient as soon as possible
  • We build long-term relationships with everybody we work with


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Daniel Ferguson is the founder of Smart Output. He has 20 years of experience working in the fields of technical communication and project management. He’s worked in large multinational corporations as well as bootstrapped startups. He’s been using MadCap Flare every day since 2012.

Daniel is a regular presenter on MadCap software’s webinar series as well as a presenter at MadCap’s annual MadWorld conference. He also presents at local STC chapter meetings and Flare User Group meetings.

Daniel is a certified MadCap Advanced Developer and Project Management Professional®. He holds a bachelor’s degree in Technical Communication from Utah State University and a master’s degree in Technology Commercialization from the University of Texas.

In addition to running Smart Output, Daniel is a personal development and life coach, mentor, and speaker. Learn more at his personal website at danielsferguson.com

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